For one year I offered a “Just A Week” planning package. It was Snowberry’s version of day-of coordination. The concept was simple: one week before the wedding, I’d gather and review all quotes and contracts from the clients, review the client-made timeline, send a brief “hello” email to all vendors, walk through the venue with the clients to discuss their vision for flow and layout, conduct the ceremony rehearsal, and show up on the wedding day to keep things running smoothly.

It was an experiment, and I learned a lot. I learned that I’ll never offer day-of coordination again. Here’s why:

Snowberry’s reputation of success is due to our high level of thoughtfulness, thoroughness, and attention to detail. Our success is due to our intentionality and our communication. We genuinely care about every one of our clients and want to make sure their wedding day is everything they’d dreamed. Getting to know our clients — what they like and don’t like, what makes them tick, where their priorities lie, what they value — is key to ensuring their perfect wedding day. This takes time; and time is something the “Just A Week” package did not offer. Because I spent so little time connecting with clients and really talking through their plans, I felt lost on the wedding day. I felt like I could have made their weddings ten times better if only I had stepped in months earlier to offer guidance, suggestions, insight, and wisdom. When vendors would ask me specific questions, I’d be embarassed to tell them that I didn’t have an answer because I hadn’t discussed those details with the client. I found myself approaching the clients countless times throughout the reception to ask what they wanted to do about this or that since so many things popped up that we didn’t get a chance to go over beforehand. In the end, I felt like I was letting everyone down, including myself and my business.

Snowberry now offers just two planning packages: full service and partial service. You can read about them here. I stand behind both packages. They are investments you can feel good about.

When you hire Snowberry for your wedding, you should feel confident. You should feel relaxed and cared for. I don’t want anything less for you.

Do you want to plan your wedding all by yourself?

That’s wonderful! I’ve created a planning guide just for you!